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Before you add spaces, understand the demand.
What we support.
Planning & Mobility services
Planning & Mobility
Airport Landside Plans
Develop plans that improve passenger access, circulation, curb operations, parking utilization, and multimodal connectivity at airport facilities.
Bicycle Studies and Plans
Evaluate bicycle infrastructure, network connectivity, parking needs, and user demand to support safer and more effective cycling systems.
Mobility Studies and Plans
Assess travel patterns, transportation options, and emerging mobility services to support long-term planning and investment decisions.
Municipal Code Studies and Updates
Review existing regulations and develop code updates that align parking, transportation, and mobility goals with changing community needs.
Parking Supply/Demand
Analyze current and future parking utilization to identify opportunities for optimization, redevelopment, and efficient resource allocation.
Shared Parking Plans
Evaluate opportunities for shared parking arrangements that improve utilization, reduce costs, and support multiple land uses.
Transportation Demand Management (TDM) Plans
Develop strategies that encourage alternative transportation options and reduce reliance on single-occupancy vehicle travel.
Parking Allocation and Pricing Strategies
Evaluate allocation methods, pricing structures, and operational policies to balance utilization, revenue objectives, and user needs.
Curb Management
Assess curbside activity, loading requirements, mobility priorities, and competing user demands to support effective curb allocation strategies.
What Are You Trying to Solve?
Parking and mobility challenges are not always caused by a simple lack of space. Use this guide to identify the strongest starting point for your property, district, campus, community, or airport.
Showing all planning and mobility questions.
| What You Are Seeing or Planning | What It May Indicate | Recommended Starting Point | Why It Matters |
|---|---|---|---|
| 01Drivers Struggle to Find Spaces, but Some Areas Appear Underused | Allocation, wayfinding, pricing, access, or utilization issues rather than a true systemwide supply shortage. | Parking utilization and occupancy analysis | A frustrating parking experience does not always mean the total supply is inadequate. The first step is understanding where spaces exist, who is using them, and when pressure is highest. |
| 02A Development Team Is Deciding How Much Parking to Build | Risk of overbuilding, underbuilding, or committing land and capital before the demand is understood. | Parking supply-and-demand study | Right-sizing can support access while preserving land, flexibility, and capital for higher-value uses. |
| 03Different Land Uses Generate Demand at Different Times | Opportunity to reduce dedicated parking needs through shared use. | Shared-parking analysis | Offices, housing, retail, restaurants, event venues, and other uses may not reach peak demand at the same time. Shared parking can help avoid unnecessary construction when the conditions support it. |
| 04A District, Campus, or Community Has Recurring Parking Complaints | A systemwide management, allocation, access, or policy issue. | Parking-management and allocation strategy | The solution may involve permits, wayfinding, technology, pricing, enforcement, operations, or better use of nearby facilities rather than new construction alone. |
| 05A Property Is Considering New Pricing or Permit Policies | Need to balance access, turnover, utilization, revenue goals, and user expectations. | Parking allocation and pricing study | Pricing and allocation policies can influence where people park, improve availability, and support more efficient use of limited space. |
| 06A Community Is Updating Zoning or Development Requirements | Existing parking or mobility requirements may no longer reflect actual demand, current land uses, or long-term goals. | Municipal code study and update | Parking and mobility requirements shape development costs, land use, access, and future flexibility. The code should support the outcomes the community is trying to achieve. |
| 07A Project Wants to Reduce Reliance on Single-Occupancy Vehicle Travel | Opportunity to manage demand differently through transportation choices, incentives, and operational strategies. | Transportation Demand Management plan | Parking demand is shaped by how people travel. A TDM plan can help align parking strategy with transit, walking, biking, shared mobility, and other practical options. |
| 08Bicycle Access or Network Connectivity Needs Improvement | Gaps in bicycle infrastructure, parking, safety, access, or network continuity. | Bicycle study and plan | Bicycle planning can help communities, campuses, and developments understand where infrastructure, connections, and support facilities can better serve real demand. |
| 09Travel Patterns or Mobility Options Are Changing | Existing assumptions may no longer reflect how people move today or how demand may evolve over time. | Mobility study and plan | A broader mobility review can help connect parking, access, travel behavior, emerging services, and long-term investment decisions. |
| 10Parking, Deliveries, Loading, and Pick-Up Activity Compete for Curb Space | Curb space is being asked to serve more users than the current allocation can support effectively. | Curb-management study | The curb may need to support parking, loading, passenger pick-up, accessible access, transit, micromobility, and other uses. A clear strategy can reduce conflicts and improve access. |
| 11An Airport Is Experiencing Curb, Parking, or Circulation Pressure | Competing passenger, vehicle, parking, curb, and multimodal demands across the landside system. | Airport landside plan | Passenger access, circulation, curb operations, parking utilization, and multimodal connections need to work as one coordinated system. |
This guide is a starting point. The right planning scope depends on the location, the available data, the users involved, and the decisions your team needs to make.
Talk With a Planning & Mobility SpecialistFROM DATA TO DECISIONS
A Parking Study Should Give You a Clearer Path Forward
A useful parking study should do more than count spaces. It should help you understand when demand is highest, who is using the system, where capacity may be underused, and which constraints are creating the most friction.
The right strategy may involve new parking, but it may also involve shared use, better allocation, pricing changes, code updates, wayfinding, transportation-demand strategies, or operational improvements. Walker helps you evaluate the tradeoffs so you can make a more informed decision before committing land, budget, and time to a solution.
Plan for the Demand You Will Have, Not Just the Demand You See Today
Parking decisions have a long lifespan. Development patterns change. Travel behavior evolves. New mobility options emerge. A strategy that responds only to today’s conditions can create unnecessary cost or limit future flexibility.
Walker helps you evaluate current performance alongside future growth, land-use plans, operational priorities, and mobility goals so the parking strategy can continue serving the property, district, campus, or community over time.
What Should a Parking Planning Study Consider?
- Existing parking supply and occupancy
- Peak demand by time, day, and user group
- Turnover and parking duration
- Nearby parking resources and shared-use opportunities
- Pricing, permits, enforcement, and allocation policies
- Current and future land uses
- Walking distances, access, and wayfinding
- Transportation Demand Management opportunities
- Development plans and future mobility trends
- Capital cost, operational impact, and long-term value
Connected Experts
People who know what to look for.
Walker’s strength comes from specialists who understand the details, the tradeoffs, and the decisions owners need to make next.
Chrissy Mancini Nichols
Principal/National Director of Curb Management and New Mobility
San Francisco, CA
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