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Public parking systems—perhaps more than any other asset—have a very real impact on the life of citizens and the success, or failure, of a business district. When operated and executed properly, parking can often be self-funded and contribute revenues to general funds, rather than being a financial strain. Walker can help you maintain a healthy, vibrant, and revenue-positive parking program by understanding the cost of parking.

Jonathan Wicks, CAPP, CPP, and Will Rhodin presented Optimize Your Parking Assets to Boost Revenue, covering how to run an effective parking system in your community that considers revenue and customer service. This webinar will help you to:

  • Define how parking should be priced and operated by asset type.
  • Identify areas for improvement within your parking system.
  • Recognize opportunities for revenue growth and expense reduction.
  • Review the performance of your parking system to best practice benchmarks.
  • Minimize line-item expense issues to maximize revenue gains.

This webinar helps public officials understand the cost of parking and how optimizing revenues can cover debt service, repairs/maintenance, operating costs, and line-item expenses, whether you have structured parking at the beginning or end of its life cycle, street parking, or another parking asset. This information is critical in optimizing parking revenues for the benefit of your community. Learn how to run an effective parking system that considers operator procurement and elements of contract negotiation which may not be inherently clear in public parking operations.

You can access the presentation to earn Continuing Education Credits through Lorman Education Services or contact our subject matter experts for additional information.