Jonathan Wicks Interview – ParkingExec Newsletter
Q&A with Jonathan Wicks of Walker Parking Consultants
By Suzannah Rubinstein with SpotHero (as appeared in ParkingExec Newsletter)
We recently interviewed Jonathan Wicks of Walker Parking Consultants to pick his brain about the biggest challenges faced by their parking clients, their unique approach to solving the issues presented to them, and the ways technology can help grow your parking business. Today we are sharing his responses:
JW (Jonathan Wicks): Walker’s mission is to develop and provide high value and innovative parking and restoration consulting and design services to clients who reward our expertise. As the premiere parking and restoration consultant in the world, we value our reputation for providing quality service, establishing industry practices and adding value for our clients. PE: What are the most common issues you see as parking consultants? JW: The three biggest issues for parking consultants are design and construction of new garages, restoration of existing garages, and advising on operational efficiencies. It comes down to the fact that owners want as much parking capacity as possible from their parking asset.
PE: At ParkingExec, we focus highly on mobile technology in parking. What do you see as being the biggest benefit to operators of integrating with a mobile parking app?
JW: Marketing. On-street signage still generates significant parking demand but mobile apps work 24/7 so the operator can focus on other needs. Real time availability? Even better.
PE: What are most operators concerned about when considering working with a mobile app? How would you dispel those concerns?
JW: Most operators are concerned about time and money. Any time spent adopting a new product, which could possibly fail, is a serious concern – especially if there is a large cost of entry.
The parking industry is traditionally conservative because operators are usually spending someone else’s money. Good luck winning the RFP under the next round of bids if you just lost the owner a huge chunk of change in a failed app push.
Rather, find a mobile solution provider who is willing to adjust their product to your needs. Many mobile app companies offer white label products to seamlessly integrate proven solutions with your brand.
PE: For those who missed Walker’s Don Monahan’s recent talk at PIE,what are three things attendees learned in his presentation?
JW: Don Monahan had an amazing case study presentation that addressed achieving sustainable design with automated parking.
- Obtaining LEED certification with automated parking facilities.
- Achieving building and planning department approvals for construction from local authorities.
- Reducing construction cost.
Jonathan Wicks is a forward-thinking parking consultant who’s worked in mobile app development and EV implementation. He is a partner with private and public sector clients who desire change. Contact Jonathan!